Trembirth Design - Website Design and Development

Trembirth Design

Website Design and Development

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Tuesday, 14 June 2011

Pay per page?

A 10 page website does not cost 10 times that of a one page website.
Let me say that again just so I’m clear, A 10 PAGE WEBSITE DOES NOT COST 10 TIMES THAT OF A ONE PAGE WEBSITE.
Almost every small business that I speak to about designing their site asks me about the number of pages they can have on the site and how much extra pages cost and it reminds me of a conversation that takes place during an episode of “The West Wing”.  A meeting is being held with pharmaceutical companies to ask why they are charging African countries so much for HIV drugs.
TOBY: The pills cost 'em four cents a unit to make.
JOSH: You know that's not true. The second pill cost 'em four cents; the first pill cost 'em four hundred million dollars.
If the company you have designing your site is any good, the first page on your site is going to take 80% – 90% of the development time to put together after they have listened to what you want, put a couple of ideas your way and got to the final draft.
The second page will look slightly different but will be based on the first and the rest of the pages on the site will be based on page 2.  Interactive elements (such as contact forms) may take a little while to put together but the rest is just copying your content into the design that’s been made for you.
If you’re being charged per page it probably means the page was designed already (i.e. the company is using a template) so it wasn’t designed for you, it just fits into what you want and there’s a strong chance that another company will have the same design on their website.

It’s been an awful long time since my last post but this is due to the volume of work I’m currently working through.  It’s time to start making the marketing of my own company a higher priority so there won’t be as long a wait for the next one.

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